Working closely with our executive, product, sales and marketing teams, I led a global rebrand that repositioned Phocas in a crowded market. I sharpened our message, overhauled our visual identity and launched a full strategic narrative and messaging playbook now embedded across the business — from sales decks to social to internal onboarding.
I also built and led our in-house creative and content team, scaling both the quality and output of what we delivered. Together, we developed a content strategy that consistently exceeded organic lead gen targets, increased brand awareness in key regions and supported major events and strategic ERP partnerships around the world.
I’m especially proud of how we brought structure and speed to the brand engine — from implementing a centralised content hub with thousands of assets, to rolling out collaborative workflows that helped the team do their best work.
Above all, I believe in brand as a driver of growth — and I’ve loved helping make that belief real at Phocas.
