I’m Joanna Short — a global brand and communications leader with 15+ years of experience shaping strategy, creative and messaging for brands that want to grow with purpose.
From tech to hospitality, entertainment and community organisations, I help brands find their voice, define their identity and connect meaningfully with the people they serve. I’ve led brand transformations that deliver measurable impact — lifting conversions, accelerating pipeline, aligning teams around unified positioning, influencing market share and delivering content that builds long-term equity and supports ARR growth.
My approach blends creativity with commercial clarity. In my experience in Brand & Marketing leadership roles, I have developed a broad, hands-on skillset spanning brand architecture, creative direction, communications strategy, content and campaign delivery — all grounded in insight and driven by outcomes.
At the core of my work is a mission:
To build authentic, impactful brands that people trust — and to deliver measurable value to the businesses behind them.
To build authentic, impactful brands that people trust — and to deliver measurable value to the businesses behind them.
I lead with heart and work with passion — always focused on integrity, growth mindset and fostering an empowered, high-performing team that are supported to do their best work.
