Turning brand strategy into commercial growth

As a brand marketing leader, I develop effective and trusted brands backed by the content, team and systems that deliver.

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Jo Short

From defining brand GTM to content that drives pipeline

Across every brand initiative I've led — from global SaaS rebrands to national integrated campaigns for some of Australia's most recognised organisations — my focus has been understanding the market to better deliver content that moves people from awareness through to commercial outcome via organic, editorial and brand-led channels - at a pace the business needs.

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15+ years

Building brands, campaigns and content for top-tier organisations

$500K USD

in influenced revenue from a single content initiative

129% YoY

organic pipeline growth delivered

90%

increase in membership conversion with new brand

I'm a big picture thinker who can quickly dive into deep detail

Moving across both breadth and altitude is a regular day for me - from strategic planning to hands-on delivery, and from creative ideation to problem-solving to word smithing, wherever the team needs me.

I've built resilience, vulnerability and a high tolerance for fast-paced environments. I know how to stay aligned to rapidly moving executive priorities and adapt my teams work effectively.

AI-first marketing operations

Building AI-powered workflows into brand and content operations, multiplying team output and optimising resources.

Creative direction & production management

Hands-on creative leadership from concept through execution, designing and delivering complex brand systems with consistency and quality.

Cross-functional team leadership

Experience in leading teams across regions and disciplines, and working directly with executive leadership to keep strategy and delivery aligned.

Brand strategy & positioning

Expert in repositioning brands in saturated markets with a unified narrative that holds together across every channel

Corporate communications & earned media

Leading PR, media relations and communications that build reputation and trust — from crisis messaging through to earned coverage.

Content strategy, campaigns & thought-leadership

Build commerically impactuful content engines - editorial direction, production and distribution that earns media coverage and hits targets.

See how I helped these organisations grow

Business Intelligence and Financial Planning & Analysis (FP&A) platform

Global B2B SaaS brand & content transformation

Led a global rebrand and built a scalable content engine for a PE-backed B2B SaaS company, repositioning the brand in a crowded market and turning it into a measurable growth driver.

View case study

Business Intelligence and Financial Planning & Analysis (FP&A) platform

Global B2B SaaS brand & content transformation

Led a global rebrand and built a scalable content engine for a PE-backed B2B SaaS company, repositioning the brand in a crowded market and turning it into a measurable growth driver.

View case study

Business Intelligence and Financial Planning & Analysis (FP&A) platform

Global B2B SaaS brand & content transformation

Led a global rebrand and built a scalable content engine for a PE-backed B2B SaaS company, repositioning the brand in a crowded market and turning it into a measurable growth driver.

View case study

All-in-one property management platform for hotels, resorts and campgrounds

Global tech brand refresh & marketing leadership

Directed a full brand and marketing transformation for a global hospitality technology company, elevating the brand and running the global marketing function across five regions.

View case study

All-in-one property management platform for hotels, resorts and campgrounds

Global tech brand refresh & marketing leadership

Directed a full brand and marketing transformation for a global hospitality technology company, elevating the brand and running the global marketing function across five regions.

View case study

All-in-one property management platform for hotels, resorts and campgrounds

Global tech brand refresh & marketing leadership

Directed a full brand and marketing transformation for a global hospitality technology company, elevating the brand and running the global marketing function across five regions.

View case study

Major International event branding

Gold Coast Commonwealth Games 2018 — Look Kit

Designed the official Look Kit for the 2018 Gold Coast Commonwealth Games, applying the CG2018 brand across 18 stadiums, city precincts and every touchpoint down to the smallest decal.

View case study

Major International event branding

Gold Coast Commonwealth Games 2018 — Look Kit

Designed the official Look Kit for the 2018 Gold Coast Commonwealth Games, applying the CG2018 brand across 18 stadiums, city precincts and every touchpoint down to the smallest decal.

View case study

Major International event branding

Gold Coast Commonwealth Games 2018 — Look Kit

Designed the official Look Kit for the 2018 Gold Coast Commonwealth Games, applying the CG2018 brand across 18 stadiums, city precincts and every touchpoint down to the smallest decal.

View case study

Major public attraction

Multi-brand strategy & major campaigns program

Led brand strategy and 30+ major integrated campaigns across Zoos Victoria's portfolio, unifying multiple brands under one vision and lifting membership conversions by 90%.

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Major public attraction

Multi-brand strategy & major campaigns program

Led brand strategy and 30+ major integrated campaigns across Zoos Victoria's portfolio, unifying multiple brands under one vision and lifting membership conversions by 90%.

View case study

Major public attraction

Multi-brand strategy & major campaigns program

Led brand strategy and 30+ major integrated campaigns across Zoos Victoria's portfolio, unifying multiple brands under one vision and lifting membership conversions by 90%.

View case study

Jo is collaborative, intelligent, fun, and clearly an expert in her craft.

Ashley Bass

SaaS Product & GTM Leader

Got a complex brand or marketing challenge?

Get in touch with by filling out the form or via the contact details below. I am based in Melbourne, currently open to full-time and contract roles, hybrid or remote.

Got a complex brand or marketing challenge?

Get in touch with by filling out the form or via the contact details below. I am based in Melbourne, currently open to full-time and contract roles, hybrid or remote.

Got a complex brand or marketing challenge?

Get in touch with by filling out the form or via the contact details below. I am based in Melbourne, currently open to full-time and contract roles, hybrid or remote.